🔍 Guidelines for sponsored content & online collaboration requests for social media

<aside> ✍️ Guidelines for sponsored video content (Reels) Last updated on August 27, 2024 by @Geetanjali Chitnis

These guidelines apply to video content (Reels) to be posted on Geist Brewing Co. social media channels where:

(a) the shoot/assets are paid for by another brand / not handled by the Geist Brewing Co. corporate brand marketing team

and/or

(b) the shoot/asset concepts are not developed by or concept ideated with the Geist Brewing Co. corporate brand marketing team

and/or

(c) the brand marketing team is not provided the opportunity to follow a review process and request changes within a reasonable timeframe

Frequency: A max of 1 promotional video or 1 collaboration post (see guidelines below) a week to ensure our community is not fatigued by this content and for us to ensure brand integrity and consistency

</aside>

The following assets and details must be sent over e-mail at least 24 hours before the Reel needs to be posted:

The video file in .mp4 format - the video needs to be under 60 seconds and must use royalty-free music
An Instagram Reel cover (JPEG format) designed in accordance with Geist Brewing Co. visual brand guidelines (please note that we may re-design this for better compatibility with guidelines)
A unique, complete and grammatically correct caption along with hashtags/keywords as well as URLs of the accounts that collaboration request(s) need to be sent to. If other/Geist team member accounts need to be tagged in the caption, kindly ensure these handles are specified in the caption.

Sponsored content social media captions for reels must specify that the content has been developed in partnership or collaboration with the brand in question.
Exact date and other necessary details for posting

Please note that the corporate brand marketing team:

Needs to be informed over e-mail about promotional social media commitments (including exact deliverables such as number of reels) made to other brands so there is no duplication of effort and no last moment confusion.

Do also let us know if the brand is posting and will be sending us a collaboration request (guidelines provided for this below)

May edit/rewrite captions to better align with guidelines and/or add necessary disclaimers in the caption to specify that the content has been developed in partnership with the brand in question to clearly indicate that this is promotional/sponsored content
May re-design the Reel cover to better align with guidelines
May choose to hide a promotional video Reel from the feed once the promotion period is over, although it will still be live and accessible under the Reels tab
May have to post the video as a story in case all of the requirements are not shared

Example of Sponsored Content Reel:

[Geist Brewing Co. on Instagram: "⁠ In collaboration with @spinwithroulette⁠ ⁠ Another week, another Wednesday!⁠ ⁠ Did you know that the phrase "Winner, winner, chicken dinner" dates back to the Great Depression? A lucky roll in the dice game of alley craps could win you a chicken dinner, symbolising hope and triumph.⁠ ⁠ At Geist Brewing Co., we’re channelling the spirit of victory every Wednesday. Enjoy our signature chicken dishes and wash them down with a glass (or two) of whisky. Grab a plate and get 15% off on a selection of whiskies.⁠ ⁠ 📍 Available at Geist Brewing Co. Hennur and Geist Brewing Co. Rajajinagar.⁠ ⁠ T&Cs: Offer valid only on Wednesdays and must be availed on the day of purchase."](<https://www.instagram.com/reel/C8YhHHyMnbp/?igsh=MXczaHM2cGl2Yjl6OA==>)

> “In collaboration with @spinwithroulette⁠
⁠
Another week, another Wednesday!⁠
⁠
Did you know that the phrase "Winner, winner, chicken dinner" dates back to the Great Depression? A lucky roll in the dice game of alley craps could win you a chicken dinner, symbolising hope and triumph.⁠
⁠
At Geist Brewing Co., we’re channelling the spirit of victory every Wednesday. Enjoy our signature chicken dishes and wash them down with a glass (or two) of whisky. Grab a plate and get 15% off on a selection of whiskies.⁠
⁠
📍 Available at Geist Brewing Co. Hennur and Geist Brewing Co. Rajajinagar.⁠
⁠
T&Cs: Offer valid only on Wednesdays and must be availed on the day of purchase.”
>

<aside> ✍️ Guidelines for re-posting collaboration brand stories/feed posts as stories Last updated on August 27, 2024 by @Geetanjali Chitnis

These guidelines apply to stories in which Geist Brewing Co. social media channels are tagged where:

(a) the assets are posted by another brand and need to be amplified on Geist Brewing Co. story channels

Frequency: While there is no limit, **we need to ensure our community is not fatigued by this content

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The corporate brand marketing team needs to be informed in advance over e-mail about promotional social media commitments made to other brands so there is no duplication of effort, there is no last moment confusion and sanctioned collaborations by other teams are amplified correctly on stories
In case Geist Brewing Co. team members are to be blind tagged for amplification on their personal accounts, please let us know which individuals need to be tagged and their correct handles

<aside> ✍️ Guidelines for collaboration requests sent by other brands/individuals Last updated on August 27, 2024 by @Geetanjali Chitnis

These guidelines apply to Reels/feed posts that are:

(a) to be posted by other brands/accounts who want to send a collaboration request to Geist Brewing Co. and (b) the shoot/asset concepts are not developed by or concept ideated with the Geist Brewing Co. brand marketing team

Frequency: A max of 1 collaboration post or 1 promotional video (see guidelines above) a week to ensure our community is not fatigued by this content and for us to ensure brand integrity and consistency

</aside>

Please note that the corporate brand marketing team:

Needs to be informed over e-mail about promotional social media commitments made to other brands so there is no duplication of effort and no last moment confusion. **
Must be sent the content for review ahead of time to ensure brand Geist Brewing Co. and brand spokespersons are represented accurately and appropriately.

Additionally, we may (a) ask for edits in the caption/video/post before it is published and/or (b) ask for edits in the caption before accepting the collaboration and/or (c) decline the collaboration if Geist Brewing Co. and brand spokespersons are not represented accurately and appropriately and it is not possible to make any edits